dtcforagentsObservation room B

RecExample session

When a shopper asks ChatGPT what to buy, does it pick you?

We ask ChatGPT, Google, Perplexity and Claude the questions your shoppers ask, over and over. You see who gets picked, why, and what to fix. The report is free.

Ask for your free AI Shelf Report

One email to hello@dtcforagents.com. Tell us your brand and what you sell.

Example · brand names made up
  1. 00:04We askWhat’s the best olive oil for everyday cooking? Under $30.
  2. 00:09AIHere are three good picks:
  3. 00:091. Rival A. Reviewers love its peppery taste, and it won a big magazine taste test.
  4. 00:102. Rival B. The one Reddit home cooks keep recommending for the price.
  5. 00:103. Rival C. Large bottle, fair price, thousands of 5-star reviews.
  6. 00:11YouNot named. Not once in this answer.

Same question, 20 tries

Picked you 3 of 20 times (example)

Your AI Shelf Report

What you can’t see from your own phone: what the AIs tell other people when they shop your category.

How often each AI picks you
We ask each question many times, so you get a real rate, not one lucky answer.
Who it picks instead
Your top rivals, side by side, for ChatGPT, Google, Perplexity and Claude.
Why they win
The reasons the AI gives, and what it read to get there:
  • Review sites
  • Reddit threads
  • YouTube videos
  • Magazine “best of” lists
  • Your own site
Your top 5 fixes
In plain words, most important first.
A 30-minute walkthrough
We go through it with you and answer your questions.
A re-check after 30 days
Same questions again, so you can see whether the number moved.

Why this matters now

Over the 2025 holidays, visits to US online stores sent by AI were up 693% on the year, and those shoppers were 31% more likely to buy. Growth has cooled since, but was still 62% in July 2026.

Adobe · source

Since March 2026, ChatGPT no longer sells inside the chat. It recommends, then sends the shopper to the brand’s own site. The recommendation is the moment that counts.

Reported by EcomCrew · source

ChatGPT and Google’s two AI search modes named the same brand in only 17% of searches. Showing up in one doesn’t mean you show up in the others.

BrightEdge · source

ChatGPT’s shopping picks lean on Reddit, YouTube and review sites more than on brands’ own sites.

cloro, study of 3,312 prompts · source

A scan of 15 well-known DTC brands found 0 of 30 common buying questions answered in words an AI can quote. The answers were in pictures.

Bulti, August 2026 · source

AI updates reshuffle who gets picked, and small changes to how a product is described can win share.

Columbia University research · source

How it works

  1. You email us your brand, your website and what you sell.
  2. We take the shopper’s seat. We ask the AIs the questions real shoppers ask in your category, many times each.
  3. You get your report and a 30-minute walkthrough.
  4. Day 30: we ask again. Same questions, so you can see if your fixes worked.

Day 1

Day 30

Did it move? That’s the only number that matters.

AI answers change from one try to the next, and can differ from what a logged-in shopper sees. That’s why we ask many times and give you a rate, not a screenshot.

Coming later: can an AI shopper buy from you? We’ll send one to your site to find a product, answer a shipping question and reach checkout.

See your own session.

Email us your brand, your website and what you sell. We’ll send back your free AI Shelf Report.

Ask for your free AI Shelf Report

Or write to hello@dtcforagents.com with the subject “Free AI Shelf Report”.